Story


Breakfast Swim was dreamed up as an antidote to a windowless basement apartment mid-NYC winter. In 2016, founder Katie Martello lived in just such a place, dreaming of SoCal sunshine and a carefree beach life. She was deep in research on sustainability in fashion, having experienced the industry's waste and toxicity firsthand. Breakfast Swim popped into her head as almost a fully formed concept (much like an impossible ray of sunlight in her tiny apartment). With its fun, funky vibe and SoCal un-fussiness, our brand's birth was the antidote to a long cold winter, and the beginning of an incredible journey.

Three years later, Breakfast Swim is now headquartered in beautiful Encinitas, California (no more basement apartments, thanks) and we are so excited to finally share our first collection with you. Hope it makes you smile and flaunt that booty - our mama Earth thanks you for choosing to purchase sustainably.